In this day and age online marketing has become a very important strategy as part of gaining extra business. There are various techniques, but one of the more commonly known techniques is called Search Engine Optimisation.
What is it you ask yourself?
Well, it is becoming more and more commonly known but it is still actually alien to a lot of business owners and without them actually knowing what it is really puts their business at a disadvantage. Search Engine Optimisation, or SEO as it is otherwise known, is the art of getting a website onto page one of Google for keyword searches relating to their business.
Think about it, if somebody is looking online for a business like yours, generally they will search one of the big three search engines Google, Bing and Yahoo and type in a search query, and if your website is on page 1 of Google there is a chance that the person who is searching will hit your website. These are very targeted business leads because we are sending somebody to your website who is looking for the service that you do. How much more targeted can you get?